diff --git a/events.xml b/events.xml
index 6e7764a..f58a1c1 100644
--- a/events.xml
+++ b/events.xml
@@ -4,6 +4,29 @@
 <eventdefs>
 
 <!-- Fall 2010 -->
+<eventitem date="2010-09-28" time="04:30 PM" room="MC4061" title="A Brief Introduction to Video Encoding">
+  
+    <short><p><i>By Peter Barfuss</i>. In this talk, I will go over the concepts used in video encoding (such as motion estimation/compensation, inter- and intra- frame prediction, quantization and entropy encoding), and then demonstrate these concepts and algorithms in use in the MPEG-2 and the H.264 video codecs. In addition, some clever optimization tricks using SIMD/vectorization will be covered, assuming sufficient time to cover these topics.
+</p></short>
+  
+  
+    <abstract><p><i>By Peter Barfuss</i>. With the recent introduction of digital TV and the widespread success
+of video sharing websites such as youtube, it is clear that the task
+of lossily compressing video with good quality has become important.
+Similarly, the complex algorithms involved require high amounts of
+optimization in order to run fast, another important requirement for
+any video codec that aims to be widely used/adopted. 
+</p><p>In this talk, I
+will go over the concepts used in video encoding (such as motion
+estimation/compensation, inter- and intra- frame prediction,
+quantization and entropy encoding), and then demonstrate these
+concepts and algorithms in use in the MPEG-2 and the H.264 video
+codecs. In addition, some clever optimization tricks using
+SIMD/vectorization will be covered, assuming sufficient time to cover
+these topics.
+</p></abstract>
+  
+</eventitem>
 <eventitem date="2010-09-23" time="04:30 PM" room="DC1301 (The Fishbowl)" title="Calling all CS Frosh">
   
     <short><p>Come meet and greet your professors, advisors, and the heads of the school. Talk to the CSC executive and other upper year students about CS at Waterloo. Free food and beverages will also be available, so there is really no excuse to miss this.